There are few days that combine tradition, aesthetics and community as beautifully as 17 May. When the city comes to life on Norway’s national day, the streets are filled with people dressed in traditional costumes, flags and music. For a photographer, this is a rare opportunity to capture genuine moments, powerful expressions and visual contrasts in a unique environment.
Street life and national pride in every frame
Early in the morning, the celebrations begin with flag-raising and marching band music. In Ålesund, people gather at the town hall before 8 a.m., many dressed in beautiful traditional costumes from both the local area and across the country. For a photographer, it is important to arrive early to find a good angle, especially when the children’s parade marches through the city centre. The colourful costumes, happy children and lively cityscape provide a fantastic opportunity to capture authentic, emotional scenes.
The Art Nouveau architecture in the background gives your photos a timeless feel. Try using a shallow depth of field to highlight details in the traditional costumes, while including well-known landmarks in Ålesund to set the mood. Street photography on 17 May requires quick reactions, so make sure you have your camera ready at all times.
Atmospheric images and socialising after the parades
After the children’s parade, many gather in Byparken, at schools or at home with family. Here you have the opportunity to take more intimate and informal photos: smiles around ice cream and hot dogs, grandparents with grandchildren, groups of friends and flags waving in the wind. These are the moments that capture the very essence of 17 May in Ålesund – community, belonging and joy.
The lighting conditions vary throughout the day – from the harsh morning light to the softer evening light that makes portraits extra atmospheric. If you stay until the evening, you can capture the fireworks over Brosundet or the atmospheric lights reflected in the sea while the streets are still filled with people in a festive mood.
Recommended links
Recommended linksÅlesund Municipality – Programme for 17 May 2025
Find detailed programmes and practical information about events.Visit Norway – Learn more about bunads, the traditional costume (Norwegian)
Information about different traditional costumes and their history.Redd Barna (Save the Children) – 17 May activities for children
Great ideas for children’s games and activities for the celebration.
